Back to home
Design of a B2B application that connects banks to the Swift network
Every day millions of automated messages get send by banks across the worldwide Swift network. Alliance Cloud is Swift's new B2B application, designed from scratch to replace its previous applications and give banks a secure, modern way to exchange financial messages.
Alliance Cloud
My role in the design process
I have been working for years on the Alliance Cloud application. Being one of the leading UX designers, I was involved in every step of the design process.
Ideation & stakeholder alignment
Generating draft concepts and discussing them with internal stakeholders, including product managers, analysts and Swift consultants.
Research & analysis
Understanding the application's concept through explanations from Swift experts, analysing existing applications, and reviewing routing rules examples from customers.
User research
Understanding how bank employees work — who configures the setup, when, and why — through bank office visits, Swift conferences and remote interviews.
Design
Designing low- and high-fidelity wireframes, interactive prototypes and accessible user interfaces in Figma.
Iteration & implementation support
Refining the design through user research and feedback, then prioritising and solving implementation challenges to make it development-ready.
Launch & continuous improvement
Researching the user experience post-launch through support cases, surveys and consultant requests, to identify what's missing or unclear.
Camille Lenoir
UX Coordiantor at Swift
As her coordinator, Lore was always a team member I could trust to deliver very high-level quality work in terms of innovative design, clear and detailed UX specifications. She was highly reliable in everything she was committed to. She was working on very complex subjects such as financial message routing rules creation and management, and her magic was producing amazing intuitive and useful screens for users and operators.
She used to work with autonomy on all her projects, managing the different project stakeholders with great human and communication skills. She was not afraid to challenge decisions that she thought were not user/ customer driven. She really was the voice of the users of her products, pushing for enough research to take the best decisions.
Basically, I would love to still have her in my team. I miss her a lot for her many qualities.
Design outcome
Alliance Cloud falls under a non-disclosure agreement, therefore the final product can't be shown here. It's used daily by bank employees worldwide — here's what they have to say about it.
I find the product user friendly and easy to use
John Adrianakis
EnEx Clearing House S.A.
The UX in the application is exellent
Ayse Moudourou
Head of bank operations at Payabl.
Workflows - role handling, design, easy to use
George Tzivas
Pancreta Bank S.A.
Loulou Peeters
UX/UI Designer at Swift
Lore has played a pivotal role in elevating user satisfaction and usability for SWIFT's products, which has been consistently echoed in the positive feedback shared during numerous company meetings. Working alongside Lore, I've personally enriched my UX knowledge, benefiting from her insights and expertise every day.
Back to home
© Lore De Bleser 2026 All Rights Reserved
Back to home
Design of a B2B application that connects banks to the Swift network
Every day millions of automated messages get send by banks across the worldwide Swift network. Alliance Cloud is Swift's new B2B application, designed from scratch to replace its previous applications and give banks a secure, modern way to exchange financial messages.
Alliance Cloud
My role in the design process
I have been working for years on the Alliance Cloud application. Being one of the leading UX designers, I was involved in every step of the design process.
Research & analysis
Understanding the application's concept through explanations from Swift experts, analysing existing applications, and reviewing routing rules examples from customers.
Ideation & stakeholder alignment
Generating draft concepts and discussing them with internal stakeholders, including product managers, analysts and Swift consultants.
User research
Understanding how bank employees work — who configures the setup, when, and why — through bank office visits, Swift conferences and remote interviews.
Design
Designing low- and high-fidelity wireframes, interactive prototypes and accessible user interfaces in Figma.
Iteration & implementation support
Refining the design through user research and feedback, then prioritising and solving implementation challenges to make it development-ready.
Launch & continuous improvement
Researching the user experience post-launch through support cases, surveys and consultant requests, to identify what's missing or unclear.
Camille Lenoir
UX Coordiantor at Swift
As her coordinator, Lore was always a team member I could trust to deliver very high-level quality work in terms of innovative design, clear and detailed UX specifications. She was highly reliable in everything she was committed to. She was working on very complex subjects such as financial message routing rules creation and management, and her magic was producing amazing intuitive and useful screens for users and operators.
She used to work with autonomy on all her projects, managing the different project stakeholders with great human and communication skills. She was not afraid to challenge decisions that she thought were not user/ customer driven. She really was the voice of the users of her products, pushing for enough research to take the best decisions.
Basically, I would love to still have her in my team. I miss her a lot for her many qualities.
Design outcome
Alliance Cloud falls under a non-disclosure agreement, therefore the final product can't be shown here. It's used daily by bank employees worldwide — here's what they have to say about it.
I find the product user friendly and easy to use
John Adrianakis
EnEx Clearing House S.A.
The UX in the application is exellent
Ayse Moudourou
Head of bank operations at Payabl.
Workflows - role handling, design, easy to use
George Tzivas
Pancreta Bank S.A.
Loulou Peeters
UX/UI Designer at Swift
Lore has played a pivotal role in elevating user satisfaction and usability for SWIFT's products, which has been consistently echoed in the positive feedback shared during numerous company meetings. Working alongside Lore, I've personally enriched my UX knowledge, benefiting from her insights and expertise every day.
Back to home
Back to home
Design of a B2B application that connects banks to the Swift network
Every day millions of automated messages get send by banks across the worldwide Swift network. Alliance Cloud is Swift's new B2B application, designed from scratch to replace its previous applications and give banks a secure, modern way to exchange financial messages.
Alliance Cloud
My role in the design process
I have been working for years on the Alliance Cloud application. Being one of the leading UX designers, I was involved in every step of the design process.
Research & analysis
Understanding the application's concept through explanations from Swift experts, analysing existing applications, and reviewing routing rules examples from customers.
Ideation & stakeholder alignment
Generating draft concepts and discussing them with internal stakeholders, including product managers, analysts and Swift consultants.
User research
Understanding how bank employees work — who configures the setup, when, and why — through bank office visits, Swift conferences and remote interviews.
Design
Designing low- and high-fidelity wireframes, interactive prototypes and accessible user interfaces in Figma.
Iteration & implementation support
Refining the design through user research and feedback, then prioritising and solving implementation challenges to make it development-ready.
Launch & continuous improvement
Researching the user experience post-launch through support cases, surveys and consultant requests, to identify what's missing or unclear.
Camille Lenoir
UX Coordiantor at Swift
As her coordinator, Lore was always a team member I could trust to deliver very high-level quality work in terms of innovative design, clear and detailed UX specifications. She was highly reliable in everything she was committed to. She was working on very complex subjects such as financial message routing rules creation and management, and her magic was producing amazing intuitive and useful screens for users and operators.
She used to work with autonomy on all her projects, managing the different project stakeholders with great human and communication skills. She was not afraid to challenge decisions that she thought were not user/ customer driven. She really was the voice of the users of her products, pushing for enough research to take the best decisions.
Basically, I would love to still have her in my team. I miss her a lot for her many qualities.
Design outcome
Alliance Cloud falls under a non-disclosure agreement, therefore the final product can't be shown here. It's used daily by bank employees worldwide — here's what they have to say about it.
I find the product user friendly and easy to use
John Adrianakis
EnEx Clearing House S.A.
The UX in the application is exellent
Ayse Moudourou
Head of bank operations at Payabl.
Workflows - role handling, design, easy to use
George Tzivas
Pancreta Bank S.A.
Loulou Peeters
UX/UI Designer at Swift
Lore has played a pivotal role in elevating user satisfaction and usability for SWIFT's products, which has been consistently echoed in the positive feedback shared during numerous company meetings. Working alongside Lore, I've personally enriched my UX knowledge, benefiting from her insights and expertise every day.
Back to home